Blogs & Resources

Blueprints for Business Success

Rank Without Link Building

Google's John Mueller recently answered the question "can you rank without link building". I want to explain what this means and why it's important. What is link building? It's an external hyperlink. That's literally it. So if I were to suggest a blog on my own...

Click Funnels, Landing Pages, and Marketing Oh My!

The rage for online sponsored ads is a smorgasbord of content about content; the two topmost pieces of that pie are Click Funnels and Landing Pages. Confusingly enough these two things are similar and have a bit of reliance on one another but they are very, very...

Social Media Messaging

Today is week 4 and we're covering Social Media Messaging, it's by far the most requested topic in the Female Founder's Society. In this video, we talk about how to strategize your content, how to ensure the messaging is consistent, and how to be authentic. We'll...

How To Make Good Instagram Content

More than 500 million users are active on Instagram daily. That's why it's so important to not only make good Instagram content but also to leverage these strategies properly. And in this article, I'm going to teach you how I use this powerful social tool to market...

Branding for Business: Messaging In Your Business

Today is week 3 and we're covering Messaging In Your Business to help you audit your website and digital branding. We'll talk about the importance of design, messaging, and user experience. Remember to get a copy of our free Marketing Audit to audit your website and...

How To Perform an SEO Audit

Before you begin reading, go ahead and open up SEO Analyzer and enter your domain. We're going to do an SEO Audit together. It will take 2-5 minutes so continue reading until we go back to review your results. This is going to work best from a desktop version of your...

Branding for Business: Website Branding & Audit

Today is week 2 and we're covering Website Branding & Audit to help you audit your website and digital branding. We'll talk about the importance of design, messaging, and user experience. Remember to get a copy of our free Marketing Audit to audit your website and...

LinkedIn 101: A Beginner’s Guide to LinkedIn

There are newbies to business networking every day and that means, LinkedIn is always a growing platform. Many people think of LinkedIn as the Facebook for professionals and while that's kind of true, it's not at all the same platform. It needs to be leveraged...

Branding for Business 6-Week Free Course!

It's that time again where Claire and I provide another 6-week training and business education series. To kick off the New Year, we're doing Branding for Business. We kicked off the series today with a marketing audit discussion and review. Our Marketing Audit sheet...

7 Copywriting Tips You Need to Know

In the world of digital marketing, things get convoluted because there are so many moving parts. Copywriting is simply content marketing that's strategically designed towards a certain campaign. It's advertising that's focused on a myopic goal. With these copywriting...

Oculus Quest Can’t See Chromecast

Your Oculus Quest can't see Chromecast? This was a problem I fought with for 4 solid weeks. I went to Reddit and discovered I wasn't alone. My buddy and I used 2 headsets, 13 networks and over 20 TVS to test, collect data, analyze, and test some more. We have 3...

WordPress SEO Plugins

I swear there are fifty-leven hundred million WordPress SEO Plugins. Okay, okay, it's more like 1,000 but still. That's a lot. Especially when you have to decide which one to use. I can't say I've ever found a source that's claimed to have tried them all. Being...

Buyers vs Consumers – What’s the Difference?

When formulating strategies for your business, branding, and marketing, your target audience is kept in consideration. What's often overlooked in the small business sector is buyers vs consumers. No, these aren't the same persona although there is a lot of...

Text Message Marketing

Text message marketing is a tool that isn't leveraged enough. It's not just in my opinion, but consumers surveyed have noted this as well. Roughly 64% to be exact (as published by Forbes.) It's a fantastic tool to reach your customers and potential customers with more...

Time Bombs of Social Media

Social media is a fantastic tool for your business. Having said that, there are things you simply should not post. These things are the time bombs of social media. They're fine...until they're not. Eventually, they will affect your engagement in a way that may not be...

7 Tips To Have a Happy Business

I remember when I felt the most drawn to start my own business. It wasn't about money, recognition, service, or products. It was about my own happiness. I wanted more of 'me' and less of working for someone else's 'me'. It's been hard, but let me tell you, I have...

New Local Search Results with Google

On December 2nd, Google confirmed they were working on an update that would affect local search results. They also announced the same date of this feature's rollout. "In early November, we began making use of neural matching as part of the process of generating local...

Oculus Quest – I’m Virtually In Love

The Oculus Quest took the VR world by storm only 6 short months ago selling out millions of units in a matter of days. I was hesitant to make the move to a VR system for a while. I considered the PSVR but didn't want the extra hardware. But one thing missing with most...