Blogs & Resources

Blueprints for Business Success

Quick Scope Review of Ghost Recon Breakpoint

With the game being so new I wanted to do a Quick Scope review to help you understand why this game is lackluster. As if all the mediocre reviews and overwhelmingly poor feedback weren't enough. But like you (maybe, I don't really know you) I LOVE this franchise and...

Why Be Normal When You Can Be Extraordinary?

"Normal" is a word I hear far too often and quite frankly, I hate it. It's something people tend to try and achieve in their businesses far too much. I mean, why be normal when you can literally be anything you want to be? Which, by the way, doesn't mean you have to...

Sales and Marketing: Why Most Employees Can’t Do Both

Sales and Marketing are both cornerstones to growing your business. Studies have shown that when leveraging multiple people for these efforts, the efficacy grows. Basically, it's more successful and profitable to have each one its own entity. With its own person or...

How To Use Google My Business

Since the death of Google+, Google My Business (GMB) has added more features for your business. Now if you're an at-home solopreneur you may not get as much out of it, BUT there are a lot of cool features that I don't see local businesses taking advantage of. So, what...

Best Social Platforms

The best social platforms will vary depending on the attributes of you and your business. B2B and B2C will use social media in different ways. Selling services is very different from selling products. How I made my decision on determining the best social platforms was...

Let’s Get Real: Time Management

On September 18th, The Female Founder’s Society proudly released ‘Time Management’. Like all our videos, it’s raw, unscripted, and shares our honest experiences. Time Management covers techniques that you can use at home or the office to help lead to more productive...

Networking Strategy for Introverts

Networking and Introverts. Two very simple words. But when put together, not so simple for an introvert. It's cringe-worthy. Introverts are shy, reticent, not concerned with external things. So if you are an introvert, how in the world are you supposed to network if?...

Let’s Get Real: Kicking Insecurities to the Curb

On September 11th, The Female Founder’s Society proudly released ‘Kicking Insecurities to the Curb’. Like all our videos, it's raw, unscripted, and transparent. Kicking Insecurities to the Curb covers bite-sized strategies that entrepreneurs can use to help reduce the...

The Importance of Visual Content

Content is king. All it is is something that is expressed through a medium. Content can be written. It can be videos, pictures, or audio. Verbal speech is a piece of content. Visual content is becoming more necessary in your marketing strategies as audiences progress....

Let’s Get Real: Anxiety Bites

On September 4th, The Female Founder's Society proudly released 'Anxiety Bites', which was a very personal video for us to record. Anxiety Bites covers bite-sized strategies that entrepreneurs can use to help reduce the crippling effects of anxiety. We covered...

Small Marketing Budget – What You Can Do On A Budget

Marketing is tough. Having a small marketing budget makes things feel impossible. So how do you handle this predicament as a small business owner (SBO)? Here are the steps I recommend for starting on a shoestring budget. There's likely to be a couple of places you can...

Instagram Images Can Cause SEO Damage, Google Warns

Why have some websites seen significant drops to image search traffic after embedding Instagram images? This question was addressed by Google's own John Mueller. If you aren't familiar with what this is about, this paragraph is a great read for you! You can improve...

Let’s Get Real: Stay Lit

On August 21st, The Female Founder's Society proudly released 'Stay Lit' with very special guest, Coach Carol Williams. Stay Lit covers strategies that entrepreneurs can use to help fight procrastination and help keep you motivated. In other words, how to stay lit!...

Let’s Get Real: Working with Depression

On August 13th, The Female Founder's Society launched 'Let's Get Real'. A 5-week program on self-love, self-care. Our first session, launched on the 14th, 'Working With Depression' covers strategies that entrepreneurs can use to help cope with depression in the...

Website Speed: How it Effects Your Sales

Website speed can be the reason that your really good content doesn't get noticed. It can harm your bounce rate, session time, conversion rate. Most people don't realize the effect that can have on your sales too.   For this article, I gathered data from HubSpot,...

Google Core Update

From time to time you'll receive a Google Core Update. This is nothing more than a change to the primary search ranking algorithms. They update this in order to continue to improve the experience one receives as a user to ensure the information displayed is relevant,...

The 7 Steps of SEO

In small business, you've all heard of SEO. But how many people actually understand what it means? This article will cover a little of how to do it, and also what it is. SEO stands for Search Engine Optimization. Basically, it is the process of increasing your website...

My Little Family

As part of my rebrand, transparency and authenticity are going to be parts of my content strategy. Articles like this. No business. No education. No professional lines or serious tones. Just genuine stuff that I love in my daily life. My family is my favorite thing in...