Blogs & Resources

Blueprints for Business Success

The Outer Worlds- My GoTY 2019

My 2019 Game of the Year goes to The Outer Worlds, a brilliantly quirky, fun, and addicting RPG by Obsidian. Normally I would write a review on the game here in this segment, but I already wrote a review for this game which you can read here. I'll refrain from...

Does Google Give Preferential Treatment?

People have asked me this before "does google give preferential treatment to Shopify" and I can only assume the suggestion came from someone involved in the sales process on the other side. No, Google doesn't give anyone preferential treatment. Not Shopify, not...

Maximize Your Content Marketing Budget

Even companies with the biggest pockets want to get the most out of their content marketing budget. We all want to not only spend money wisely but make as much return as we can. This is even more important to small businesses because they are on more limited budgets....

Online Writing Styles: Content, Copy, and Technical

There are many types of online writing styles that could be used on your website. In this article, I want to talk about the main differences in each of the 3 types that I get the most questions on, and try to keep it very simple and brief. By understanding these key...

Energy Drink Review

It's hard to be a diehard gamer and also be a freelancer and someone who tries to go to the gym every day. I'm not a fan of overindulging on caffeine and I believe there are zero substitutes for healthy choices. Some of you need that boost in the morning as night...

Workplace Culture – 7 Ways You Can Improve It

Your workplace culture can make or break you as an employer or leader. Many experts like Simon Sinek and Lewis Howes suggest that improving the culture improves employee loyalty, performance, and generates more individual, and group, growth. I unequivocally agree. In...

PS4 Sounds Like A Jet Engine? – Here’s Your Fix

PS4 sounds like a jet engine? We were lead to believe by Sony this could be normal, but it isn't. There's also nothing wrong with this sound, it simply means your fans are clogged, and it's an easy fix. You should hear a mild whirring when the game is processing high...

Mobile First Indexing, Google Changes Coming

Not surprisingly, Google announced May 5th that mobile first indexing is coming to all websites by September of 2020. It's a pretty straightforward thing and you or your webmaster can easily check if your Search Console to see if your site is ready to roll for this....

How Search Engines Work

Search engines work entirely off of algorithms, which are mathematical formulas written to find data. Each search engine has its own algorithm and nobody knows exactly how they work or what those algorithms are. In this article, we'll talk briefly about what we do...

Great Website Design

Great website design sets you apart from your competition. But how? In this article, I will give you examples of amazing websites and explain the elements that make them great. The great elements lead to a greater ROI for your website. More sales, more signups, more...

7 Self-Care Tips

In business, we tend to prioritize busyness. There's a glorification of one overworking themselves. It's the lack of self-care that tends to burn those professionals at both ends. So to help, I wanted to share my 7 self-care tips. These tactics helped me immensely as...

Facebook Analytics for Beginners

Here is a quick video on Facebook analytics for beginners. If you haven't used these tools before, or you are uncomfortable using them, I'll show you the one screen in analytics that should be used to help learn the features slowly and effectively.  

Fun Google Easter Eggs

I wanted to share my favorite Google Easter eggs with you. They are not only fun but family-friendly so you and the kids can do them together. Originally I was excited so I recorded this as a video but realized I would spoil your fun. So instead, I'll tell you how to...

Where To Find Your Google My Business Listing

Here is a quick video on where to find your Google My Business listing. Remember that Google will assign you a GMB page if you have a business with a physical address. So you'll want to claim that business through Google. Once you do, go through the process of...

Twitter Analytics

Recently it dawned on me how many people tweeting didn't know about Twitter Analytics. Just like the other major social platforms, Twitter has its own analytics reporting tool, but you have to set it up for each account. Many people are used to having a business page...

3 Key Leadership Attributes

There are 3 key leadership attributes that I believe will lead to effective leadership and high-performing employees. If you want to be a better leader, these would be the 3 attributes I would suggest you focus on. These 3 attributes are focused on by Thomas...

Content Psychology

Content is the cornerstone of marketing, IMHO. With that being said, it MUST have the power of persuasion and that requires psychology. That's what I refer to as Content Psychology. The practice of putting two strategies together to produce effective powerful...

SEO Word Count

Just how important is word count to your SEO results? I wasn't looking to answer this question myself, rather this question hit me as I noticed a recent Tweet from John Mueller. Google's John Mueller. So, what does John have to say about SEO Word Count? Word Count...