Blogs & Resources

Blueprints for Business Success

Astro’s Playroom Review: An Astronomical Leap to Next-Gen

As always, I'll do my best to be spoiler-free in this Astro's Playroom Review! Team ASOBI really delivered on this one! Astro's Playroom (AP) is a free game delivered preinstalled on every Playstation 5. My expectations weren't high as a) I thought it wouldn't be that...

Top 10 Video Game Characters

As gamers, we are all touched by certain characters more than others. Beloved fictional figures of inspiration whom we love to explore new worlds as. As I reflect on a new generation of gaming consoles, I'm compelled to share my personal top 10 video game characters...

Best Games of The 2010s

2020 was a great year in gaming and closed out a decade of some of the most memorable games since I started gaming back in 1985. In this blog, I'll share with you my picks for the best games of the 2010s along with my game of the decade. Remember these are just my...

Engage Buyers – (Part 6 of a 6 Part Series)

Congratulations! You've converted customers with your funnel. But the cost of acquisition is high so now we need to engage buyers. In this final cone, the goal is to get more business from your existing customer base. Sometimes, customers will become your biggest fans...

Convert Customers – (Part 5 of a 6 Part Series)

After you have implemented your message like a Jedi Knight, you are finally ready to convert customers. This is the part you're going to like best because your ROI is nearly upon you. This cone is about making that final push to appeal to their impulse to buy. Here...

Implement Your Messaging – (Part 4 of a 6 Part Series)

After successfully reaching your audience, it's time to implement your messaging. This is my favorite part! This is the 4th cone in your funnel and the 3rd buyer phase. In this cone, you are hooking the leads you've cultivated. This strategy is about emotionally...

Reach Your Audience – (Part 3 of a 6 Part Series)

Now that you have planned your funnel, it's time to reach your audience. This is the part where you focus on the inbound and lead generation portion of your funnel. This cone is all about being a magnet and drawing in interested potential buyers. Reach Your Audience...

Plan Your Funnel (Part 2 of a 6 Part Series)

The first cone in your inbound marketing funnel is for planning. So in this article, we'll talk about how to plan your funnel. Plan Your Funnel When I purchase cooking oils from Vom Foss they are funneled into a glass bottle for me to take home. The funnel represents...

Inbound Marketing Funnel (Part 1 of a 6 Part Series)

I decided to write an informative series highlighting what an inbound marketing funnel is and the details of the 5 cones within each funnel. This will keep this article from getting too bloated. Each cone will cover part of the 4 buyer stages and account for the...

What Is Content Spinning?

Last week I talked about Cheap SEO and touched on some of the Unethical Tactics that Black Hat SEO's will do. It inspired me to want to talk about Content Spinning and why you need to be cautious of your SEO provider doing it to your site. Is unethical? Depends on who...

What You Really Get With Cheap SEO

What is it that you are really getting when you purchase cheap SEO? Well, that's what we'll talk about in this article. I've had quite a few friends ask for my advice on cheap SEO packages as digital marketing has changed during Covid-19. It got me thinking a lot...

How To Disable Comments on Social Media Platforms

Here is how to disable comments on social media platforms that allow for the option. Normally I would advocate to be in favor of engagement but let's face it, trolls are gross and sometimes it's best to just share without the harassment of what the internet has...

2020’s Biggest Social Media Sites

2020 is over halfway through, and there's a lot of analytics to support both the changes and the stagnant constant about select social media platforms. So what are 2020's biggest social media sites? Biggest Social Media Sites Facebook Are you surprised? Facebook has...

What Microsoft Buying ZeniMax Means for PlayStation Users

The talk of the gaming world is about what Microsoft buying ZeniMax means for PlayStation users. Twitter and Reddit are obsessed with theories that Microsoft will claim the many titles as exclusives for Xbox and PC. I love gaming, I love writing about games, and I...

Marketing on Reddit 101

A lot of small businesses I talk to aren't marketing on Reddit. It's not because they don't really need to be but because many people think of Reddit as a platform of memes, crowdfunding, and political ads. While all of that is true, Reddit is also a source of a lot...

Backlinks are Overrated and Here’s Why

I can feel some of you marketers glaring at me through the internet. The truth is backlinks are overrated because we don't need them to rank like we need the other elements of SEO. Does it mean they don't matter? No. It just means they aren't as important as some...

Employee Engagement

Episode 19 - Employee Engagement is out now! Join me and special guest Lindsey Hack for a fun and VERY insightful discussion on workplace culture, employee engagement, and the benefits of listening to your best team members. Employee Engagement This is a MUST SEE...