Any skilled Jedi will tell you that every Padawan is unique. Their training is based on their strengths and weaknesses to improve results. Why should marketing be any different?
No two companies are alike. Even if you offer the same things. You, your processes, your messages are all your own. Your marketing should reflect that.
I take the time to talk to each and every client to get to know their individual needs. No cookie cutter methods worked over for each client.