Content Psychology

Content is the cornerstone of marketing, IMHO. With that being said, it MUST have the power of persuasion and that requires psychology. That’s what I refer to as Content Psychology. The practice of putting two strategies together to produce effective powerful...

SEO Word Count

Just how important is word count to your SEO results? I wasn’t looking to answer this question myself, rather this question hit me as I noticed a recent Tweet from John Mueller. Google’s John Mueller. So, what does John have to say about SEO Word Count?...

Rank Without Link Building

Google’s John Mueller recently answered the question “can you rank without link building”. I want to explain what this means and why it’s important. What is link building? It’s an external hyperlink. That’s literally it. So if I...