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Crystal D Smith

Reach Your Audience – (Part 3 of a 6 Part Series)

Nov 11, 2020 | Content / Copy, PPC, Sales Strategies, SEM, SEO, Social Media Marketing

Now that you have planned your funnel, it’s time to reach your audience. This is the part where you focus on the inbound and lead generation portion of your funnel. This cone is all about being a magnet and drawing in interested potential buyers. Reach Your...

Sales and Marketing: Why Most Employees Can’t Do Both

Oct 9, 2019 | Business / Operations Strategy, Marketing Strategies, Sales Strategies

Sales and Marketing are both cornerstones to growing your business. Studies have shown that when leveraging multiple people for these efforts, the efficacy grows. Basically, it’s more successful and profitable to have each one its own entity. With its own person...

Market Like You Mean It Week 4: Where’s My Audience

Apr 3, 2019 | Female Founder's Society, Marketing Strategies, Sales Strategies

Where’s your audience and how do you reach them online? See the full 6-week course at The Female Founder’s Society This video will cover helping you understand how to manage the DIY of your online marketing without living in fear. You don’t have to...

Market Like You Mean It Week 3: Crafting Your Message

Mar 27, 2019 | Female Founder's Society, Marketing Strategies, Sales Strategies

Crafting Your Message Week 3 of Market Like You Mean It series in The Female Founder’s Society Crafting Your Message Here are the written breakdowns and a more formal blog on the topic in case you don’t have time to watch the video. Guide Your Readers on a...

Market Like You Mean It Week 1: Marketing with Intention

Mar 13, 2019 | Female Founder's Society, Marketing Strategies, Sales Strategies

My digital partner Claire Brown and I embarked on creating an online group, The Female Founder’s Society. We help female entrepreneurs navigate the challenging world of business while still being moms, wives, and people who need self-care. We kicked off our...

Cold Calling is Dead and Here Are The Stats

Aug 15, 2018 | Sales Strategies, Strategic Partner Articles

This is a blog post that we wanted to post as a partner article because we thought it was helpful. The truth is, we talk people out of cold calling all the time. It’s so rare for cold calling efforts to yield a positive return on investment. In our research to...
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