Blogs & Resources

Blueprints for Business Success

Facebook Analytics for Beginners

Here is a quick video on Facebook analytics for beginners. If you haven't used these tools before, or you are uncomfortable using them, I'll show you the one screen in analytics that should be used to help learn the features slowly and effectively.  

Fun Google Easter Eggs

I wanted to share my favorite Google Easter eggs with you. They are not only fun but family-friendly so you and the kids can do them together. Originally I was excited so I recorded this as a video but realized I would spoil your fun. So instead, I'll tell you how to...

Where To Find Your Google My Business Listing

Here is a quick video on where to find your Google My Business listing. Remember that Google will assign you a GMB page if you have a business with a physical address. So you'll want to claim that business through Google. Once you do, go through the process of...

Twitter Analytics

Recently it dawned on me how many people tweeting didn't know about Twitter Analytics. Just like the other major social platforms, Twitter has its own analytics reporting tool, but you have to set it up for each account. Many people are used to having a business page...

3 Key Leadership Attributes

There are 3 key leadership attributes that I believe will lead to effective leadership and high-performing employees. If you want to be a better leader, these would be the 3 attributes I would suggest you focus on. These 3 attributes are focused on by Thomas...

Content Psychology

Content is the cornerstone of marketing, IMHO. With that being said, it MUST have the power of persuasion and that requires psychology. That's what I refer to as Content Psychology. The practice of putting two strategies together to produce effective powerful...

SEO Word Count

Just how important is word count to your SEO results? I wasn't looking to answer this question myself, rather this question hit me as I noticed a recent Tweet from John Mueller. Google's John Mueller. So, what does John have to say about SEO Word Count? Word Count...

Copywriting Mistakes – What NOT To Do

A lot of small business owners want to try their hand at writing copy because it feels more authentic and there are fewer expenses. The unfortunate part is that they are far more prone to make copywriting mistakes. In this article, I want to cover the most significant...

Google My Business Rejected Post

Recently I had my first ever Google My Business rejected post. I had no idea why it was being "rejected" or on what grounds. I began experimenting and noticed that the rejected posts were only with posts containing images. So I set out to research. In various forums,...

Rank Without Link Building

Google's John Mueller recently answered the question "can you rank without link building". I want to explain what this means and why it's important. What is link building? It's an external hyperlink. That's literally it. So if I were to suggest a blog on my own...

Click Funnels, Landing Pages, and Marketing Oh My!

The rage for online sponsored ads is a smorgasbord of content about content; the two topmost pieces of that pie are Click Funnels and Landing Pages. Confusingly enough these two things are similar and have a bit of reliance on one another but they are very, very...

Social Media Messaging

Today is week 4 and we're covering Social Media Messaging, it's by far the most requested topic in the Female Founder's Society. In this video, we talk about how to strategize your content, how to ensure the messaging is consistent, and how to be authentic. We'll...

How To Make Good Instagram Content

More than 500 million users are active on Instagram daily. That's why it's so important to not only make good Instagram content but also to leverage these strategies properly. And in this article, I'm going to teach you how I use this powerful social tool to market...

Branding for Business: Messaging In Your Business

Today is week 3 and we're covering Messaging In Your Business to help you audit your website and digital branding. We'll talk about the importance of design, messaging, and user experience. Remember to get a copy of our free Marketing Audit to audit your website and...

How To Perform an SEO Audit

Before you begin reading, go ahead and open up SEO Analyzer and enter your domain. We're going to do an SEO Audit together. It will take 2-5 minutes so continue reading until we go back to review your results. This is going to work best from a desktop version of your...

Branding for Business: Website Branding & Audit

Today is week 2 and we're covering Website Branding & Audit to help you audit your website and digital branding. We'll talk about the importance of design, messaging, and user experience. Remember to get a copy of our free Marketing Audit to audit your website and...

LinkedIn 101: A Beginner’s Guide to LinkedIn

There are newbies to business networking every day and that means, LinkedIn is always a growing platform. Many people think of LinkedIn as the Facebook for professionals and while that's kind of true, it's not at all the same platform. It needs to be leveraged...

Branding for Business 6-Week Free Course!

It's that time again where Claire and I provide another 6-week training and business education series. To kick off the New Year, we're doing Branding for Business. We kicked off the series today with a marketing audit discussion and review. Our Marketing Audit sheet...