Blogs & Resources

Blueprints for Business Success

Branding for Business 6-Week Free Course!

It's that time again where Claire and I provide another 6-week training and business education series. To kick off the New Year, we're doing Branding for Business. We kicked off the series today with a marketing audit discussion and review. Our Marketing Audit sheet...

7 Copywriting Tips You Need to Know

In the world of digital marketing, things get convoluted because there are so many moving parts. Copywriting is simply content marketing that's strategically designed towards a certain campaign. It's advertising that's focused on a myopic goal. With these copywriting...

Oculus Quest Can’t See Chromecast

Your Oculus Quest can't see Chromecast? This was a problem I fought with for 4 solid weeks. I went to Reddit and discovered I wasn't alone. My buddy and I used 2 headsets, 13 networks and over 20 TVS to test, collect data, analyze, and test some more. We have 3...

WordPress SEO Plugins

I swear there are fifty-leven hundred million WordPress SEO Plugins. Okay, okay, it's more like 1,000 but still. That's a lot. Especially when you have to decide which one to use. I can't say I've ever found a source that's claimed to have tried them all. Being...

Buyers vs Consumers – What’s the Difference?

When formulating strategies for your business, branding, and marketing, your target audience is kept in consideration. What's often overlooked in the small business sector is buyers vs consumers. No, these aren't the same persona although there is a lot of...

Text Message Marketing

Text message marketing is a tool that isn't leveraged enough. It's not just in my opinion, but consumers surveyed have noted this as well. Roughly 64% to be exact (as published by Forbes.) It's a fantastic tool to reach your customers and potential customers with more...

Time Bombs of Social Media

Social media is a fantastic tool for your business. Having said that, there are things you simply should not post. These things are the time bombs of social media. They're fine...until they're not. Eventually, they will affect your engagement in a way that may not be...

7 Tips To Have a Happy Business

I remember when I felt the most drawn to start my own business. It wasn't about money, recognition, service, or products. It was about my own happiness. I wanted more of 'me' and less of working for someone else's 'me'. It's been hard, but let me tell you, I have...

New Local Search Results with Google

On December 2nd, Google confirmed they were working on an update that would affect local search results. They also announced the same date of this feature's rollout. "In early November, we began making use of neural matching as part of the process of generating local...

Oculus Quest – I’m Virtually In Love

The Oculus Quest took the VR world by storm only 6 short months ago selling out millions of units in a matter of days. I was hesitant to make the move to a VR system for a while. I considered the PSVR but didn't want the extra hardware. But one thing missing with most...

Emoji Marketing: The Pros and Cons

I personally know a few people obsessed with emoji marketing. Meaning they don't release a single piece of social content without them. Usually multiples. Your traditional faces, flames, hearts, and thumbs up. We see it all over in texts, social media, and messaging...

Rank and Rent Marketing

When I use the phrase "rank and rent" with marketing or websites, most people look at me like a deer caught in a set of headlights. A lot of my fellow SEO gurus not only know this phrase but love it. It's profitable for them and it has a bigger ROI for the customer...

Life with Depression

This is a story. About my battle. My life with depression after my brother died. Not everyone's story will end this way. Did end this way. It's important we talk about these things so that others know they aren't alone. That people care, understand, and can help. My...

How To Build Backlinks

SEO is a complex machine. The need to build backlinks is a cog in that machine. One that I find people believe to be more complicated than it actually is. So let's look at what backlinks are and how you can build them (ethically.) What Are Backlinks? Well, they're...

The Outer Worlds is Outta This World

The Outer Worlds isn't the best choice, it's Spacer's Choice! This game is a true Role-Playing video game with well thought out dialog options. It's far more an RPG than an open-world action game. It has a New Vegas feel to it but it's a very, very different game....

Happy Employees Make Happy Customers

We've all dealt with an employee who was miserable. What a drag. It's a negative and awkward experience. But happy employees? That makes all the difference. It's upbeat, positive, and rewarding. If your employees are happy it's likely your customers will be too. So,...

The 5 Rules of Success – As Told by Steve Jobs

Steve Jobs will always be known for his levels of success. Regardless if you're a fan of Apple, Claris, or Mac products. I was recently introduced to the 5 rules of success that Steve Jobs shared with his friends. One of his best friends actually decided to share this...

Star Wars Binge Watching Guide

I just going to make the assumption that with the time off you're getting for holiday, you're going to binge-watch all installments of the Star Wars franchise in chronological order. So here is a cheat sheet so you'll know what order to watch as well as a brief...