Blogs & Resources

Blueprints for Business Success

Market Like You Mean It Week 3: Crafting Your Message

Crafting Your Message Week 3 of Market Like You Mean It series in The Female Founder's Society Crafting Your Message Here are the written breakdowns and a more formal blog on the topic in case you don't have time to watch the video. Guide Your Readers on a Journey A...

My BNI Experience

So I was in BNI years ago, around 2013. It was before I started this business. At the time I was a Business Development Director for a software company. I was brought in during the growth phase to increase lead generation and sales. One of the ventures we embarked on...

Market Like You Mean It Week 1: Marketing with Intention

My digital partner Claire Brown and I embarked on creating an online group, The Female Founder's Society. We help female entrepreneurs navigate the challenging world of business while still being moms, wives, and people who need self-care. We kicked off our online...

Website Builders & SEO – What You Need to Know

Website builders are all the rage! Especially as digital marketing grows. They commonly come in shiny packages and boast that they are "developer free". The idea is to never need to hire a professional to create your website. In my experience, however, that's not...

Peyton Manning – The GOAT, The Legend, The Man

As a long-time Peyton Manning fan, I will never turn down an opportunity to write a piece on his legacy. Many will make the argument that rings are the ultimate definition of GOAT, but I say there's far more to that. To be a legend, one must play with legendary skills...

Flesch Readability Scores – Everything You Need To Know

Content is a critical part of marketing yourself online. Content is used in social media, websites, printed materials, etc. Flesch Readability Scores are a fantastic way to determine how strong your content is on the web. Here's the simple way to interpret how to...

Saying Goodbye to Google+

Google+ is going away, according to tech mogul Google. This follows in the aftermath of a potential breach of 500,000 user accounts. Google kept this quiet, likely because it was a result of a programming bug. On top of this, G+ analytics aren't good. At least for...

Domain Names – Who, What, When, Where, and Why

This article is everything important you need to know about domain names. Especially if you're in the market to buy one, or perhaps several. Some of the information is simply to satisfy a little curiosity. Knowledge is a powerful weapon one should always be armed...

World’s Most Expensive Domain Names

Have you ever wondered why some domain names are far more expensive than others? Have you ever wondered how expensive they could get? This article is part educational, and part fun. I doubt you'll see any of this on Jeopardy but you never know! Domain Pricing Domain...

Generating Website Traffic For Beginners

Website traffic is the foundational element for marketing your brand. The challenge is, startups usually can't afford it. I wanted to write this article to help folks starting out gain a sense of how they can start creating website traffic for themselves. Yes, you...

Cold Calling is Dead and Here Are The Stats

This is a blog post that we wanted to post as a partner article because we thought it was helpful. The truth is, we talk people out of cold calling all the time. It's so rare for cold calling efforts to yield a positive return on investment. In our research to bring...

What Does It Mean To Be A Leader?

Being a leader is something that I believe not everyone was born to do. Psychological studies suggest that less than 10% of people are "born with the instincts" to be one. Some professionals suggest that anyone can be taught, while others say not everyone can be...

Google Social Media – Understanding All the Changes

I want to start off by saying that I am a huge fan of Google. I find them to be smart. Incredibly impressive. Google social media, however, was a huge ball drop. Not in the NYE Dick Clark kind of way. I hate that I hate Google social media so much. I've seen it go...

Effective Blogging – A Cure For The Blogging Blues

Having the blogging blues sucks! The blogs are posting but the leads aren't coming. Seems like everyone should know this, but blogging is a 'slow-paced' effort. It's a marathon, rather than a sprint. Effective blogging takes time. The problem is, a lot of people...

4 Key Components of Quality Content

Content is everywhere. It's what we see, feel, write, read. In the world of marketing, it IS the world. Quality content is crucial. It's also hard to do for a lot of marketers. Especially small business owners doing their own marketing. Creating quality content can...

Horizon: Zero Dawn – My GoTY 2017

Not every article I write has to do with my business or profession. Video games seem like a ridiculous topic but it's a big hobby of mine. I love to play and review them so each year, I've decided to present my take on my personal favorite for Game of The Year. For...

Building A Brand – How to Successfully Brand Your Business

We wrote this article to help you understand the key elements to building a brand. There are several definitions of the word "brand". If you ask numerous people in the business community, they may have varying answers as to what a brand is. We don't like to define a...

Story Selling Your Way To Clients

I was fortunate enough to be a guest on Matt Inglot's podcast, Freelance Transformations. I had a blast. Matt is brilliant and if you aren't already subscribed to his podcasts, please look into them. I listen on Stitcher weekly. Below, I'll transcribe the podcast. Or...