Nov 20, 2019 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO, Social Media Marketing
SEO is a complex machine. The need to build backlinks is a cog in that machine. One that I find people believe to be more complicated than it actually is. So let’s look at what backlinks are and how you can build them (ethically.) What Are Backlinks? Well,...
Oct 30, 2019 | Digital Marketing / Technology, Marketing Strategies, Social Media Marketing
Social media strategy is the art of creating a roadmap for your social media marketing. The goal is to be as efficient and profitable as possible. Like all marketing efforts, a Return of Investment should be a priority in the long-term game. So how do you create this...
Oct 16, 2019 | Branding Strategies, Content / Copy, Marketing Strategies, Social Media Marketing
“Normal” is a word I hear far too often and quite frankly, I hate it. It’s something people tend to try and achieve in their businesses far too much. I mean, why be normal when you can literally be anything you want to be? Which, by the way,...
Oct 9, 2019 | Business / Operations Strategy, Marketing Strategies, Sales Strategies
Sales and Marketing are both cornerstones to growing your business. Studies have shown that when leveraging multiple people for these efforts, the efficacy grows. Basically, it’s more successful and profitable to have each one its own entity. With its own person...
Oct 2, 2019 | Digital Marketing / Technology, Marketing Strategies, Social Media Marketing
Since the death of Google+, Google My Business (GMB) has added more features for your business. Now if you’re an at-home solopreneur you may not get as much out of it, BUT there are a lot of cool features that I don’t see local businesses taking advantage...
Sep 25, 2019 | Digital Marketing / Technology, Marketing Strategies, Social Media Marketing
The best social platforms will vary depending on the attributes of you and your business. B2B and B2C will use social media in different ways. Selling services is very different from selling products. How I made my decision on determining the best social platforms was...
