Nov 27, 2019 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO
When I use the phrase “rank and rent” with marketing or websites, most people look at me like a deer caught in a set of headlights. A lot of my fellow SEO gurus not only know this phrase but love it. It’s profitable for them and it has a bigger ROI...
Nov 20, 2019 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO, Social Media Marketing
SEO is a complex machine. The need to build backlinks is a cog in that machine. One that I find people believe to be more complicated than it actually is. So let’s look at what backlinks are and how you can build them (ethically.) What Are Backlinks? Well,...
Oct 16, 2019 | Branding Strategies, Content / Copy, Marketing Strategies, Social Media Marketing
“Normal” is a word I hear far too often and quite frankly, I hate it. It’s something people tend to try and achieve in their businesses far too much. I mean, why be normal when you can literally be anything you want to be? Which, by the way,...
Jul 10, 2019 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO
In small business, you’ve all heard of SEO. But how many people actually understand what it means? This article will cover a little of how to do it, and also what it is. SEO stands for Search Engine Optimization. Basically, it is the process of increasing your...
Dec 15, 2018 | Content / Copy, SEO
Content is a critical part of marketing yourself online. Content is used in social media, websites, printed materials, etc. Flesch Readability Scores are a fantastic way to determine how strong your content is on the web. Here’s the simple way to interpret how...
Sep 16, 2018 | Business / Operations Strategy, Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO
Website traffic is the foundational element for marketing your brand. The challenge is, startups usually can’t afford it. I wanted to write this article to help folks starting out gain a sense of how they can start creating website traffic for themselves. Yes,...
