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Crystal D Smith

The Importance of Visual Content

Sep 11, 2019 | Digital Marketing / Technology, Marketing Strategies, Web Design

Content is king. All it is is something that is expressed through a medium. Content can be written. It can be videos, pictures, or audio. Verbal speech is a piece of content. Visual content is becoming more necessary in your marketing strategies as audiences progress....

Small Marketing Budget – What You Can Do On A Budget

Aug 28, 2019 | Business / Operations Strategy, Digital Marketing / Technology, Marketing Strategies, Value / Pricing

Marketing is tough. Having a small marketing budget makes things feel impossible. So how do you handle this predicament as a small business owner (SBO)? Here are the steps I recommend for starting on a shoestring budget. There’s likely to be a couple of places...

The 7 Steps of SEO

Jul 10, 2019 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO

In small business, you’ve all heard of SEO. But how many people actually understand what it means? This article will cover a little of how to do it, and also what it is. SEO stands for Search Engine Optimization. Basically, it is the process of increasing your...

Market Like You Mean It Week 4: Where’s My Audience

Apr 3, 2019 | Female Founder's Society, Marketing Strategies, Sales Strategies

Where’s your audience and how do you reach them online? See the full 6-week course at The Female Founder’s Society This video will cover helping you understand how to manage the DIY of your online marketing without living in fear. You don’t have to...

Market Like You Mean It Week 3: Crafting Your Message

Mar 27, 2019 | Female Founder's Society, Marketing Strategies, Sales Strategies

Crafting Your Message Week 3 of Market Like You Mean It series in The Female Founder’s Society Crafting Your Message Here are the written breakdowns and a more formal blog on the topic in case you don’t have time to watch the video. Guide Your Readers on a...

Market Like You Mean It Week 1: Marketing with Intention

Mar 13, 2019 | Female Founder's Society, Marketing Strategies, Sales Strategies

My digital partner Claire Brown and I embarked on creating an online group, The Female Founder’s Society. We help female entrepreneurs navigate the challenging world of business while still being moms, wives, and people who need self-care. We kicked off our...
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