Nov 4, 2020 | Branding Strategies, Marketing Strategies
The first cone in your inbound marketing funnel is for planning. So in this article, we’ll talk about how to plan your funnel. Plan Your Funnel When I purchase cooking oils from Vom Foss they are funneled into a glass bottle for me to take home. The funnel...
Feb 5, 2020 | Branding Strategies, Female Founder's Society, Social Media Marketing
Today is week 4 and we’re covering Social Media Messaging, it’s by far the most requested topic in the Female Founder’s Society. In this video, we talk about how to strategize your content, how to ensure the messaging is consistent, and how to be...
Jan 22, 2020 | Branding Strategies, Web Design
Today is week 2 and we’re covering Website Branding & Audit to help you audit your website and digital branding. We’ll talk about the importance of design, messaging, and user experience. Remember to get a copy of our free Marketing Audit to audit your...
Jan 15, 2020 | Branding Strategies, Female Founder's Society
It’s that time again where Claire and I provide another 6-week training and business education series. To kick off the New Year, we’re doing Branding for Business. We kicked off the series today with a marketing audit discussion and review. Our Marketing...
Jan 1, 2020 | Branding Strategies, Business / Operations Strategy, Marketing Strategies
When formulating strategies for your business, branding, and marketing, your target audience is kept in consideration. What’s often overlooked in the small business sector is buyers vs consumers. No, these aren’t the same persona although there is a lot of...
Dec 11, 2019 | Branding Strategies, Business / Operations Strategy, Fun Articles!
I remember when I felt the most drawn to start my own business. It wasn’t about money, recognition, service, or products. It was about my own happiness. I wanted more of ‘me’ and less of working for someone else’s ‘me’. It’s...
