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Copywriting is all about using words and visual cues to promote a brand. This is similar to content marketing but focuses on the process of writing advertising and/or promotional materials. You’ll need a copywriter for brochures, billboards, emails, catalogs, advertisements, etc. For Websites and social media, your copy will be focused on specific campaigns that push the brand and call to action. So while there’s a lot of overlap between copy and content, it’s two different types of strategies that work well together. Copywriters are often referred to as “a salesman in print.” Not because they sell printed materials, but because they know how to use printed or typed words TO sell.

Copywriting has a great distinction from content marketing and that’s the purpose. What is the intent of the writing? This answer is the difference between copywriting and content writing. Copywriting is writing for the intent of promotional advertising or marketing. Content writing is the intent of entertaining or educating readers. Good copy gets your viewers interested in your services and in doing business. Good content gets your audience interested in you. It makes you the subject matter expert and keeps your bounce rate lower. Effective marketing should have a balance of both styles of writing.

Ultimately they need the same skills. Focusing on writing, engagement, readability, and SEO (where applicable.) Being a good copywriter also requires a flair of sales experience. Your copywriter should be influential, creative, persuasive. I find that great copy, and great content is flirtatious and fun as well.

If you aren’t sure if you need copywriting or you want yours reviewed, let’s chat! We’ll review your existing copy and discuss creating a growth plan to reach your goals by improving your copy.


“A natural communicator. Crystal has proven to be very knowledgable and insightful by conveying great ideas in a group setting discussing various marketing techniques, tendencies, and strategies.”

Corey Daharsh

Director of Sales, DocuWRX Corp