Would you actually believe us if we told you that those “How did you find us” questions have made everything better for consumers? It’s true. You may find discovery forms, client questionnaires, and lots of sales questions annoying, but instead, you should be thankful. It’s a big reason we have better shopping experiences as consumers today.
How Did You Find Us?
This simple phrase has helped businesses obtain the most valuable metrics possible. They learned how you ended up spending money with them. Of course, this benefits the business and we won’t pretend it doesn’t. It does. A lot. In the days of Google Analytics and digital market, it’s not as accurate, but still, we love to hear from your mouth exactly the answer to “How did you find us?” Though many firms are averse to pestering their clients with this question, or a similar one, we are not. We like to find reasons to engage in conversation with you. We also want to know how you found us. We want to hear it from you, not from Google.
Though the intent of How did you find us started as one to collect data and benefit the company asking it, we strongly believe this term has lead to just as much impact to consumers, perhaps more! Why? Because it’s given businesses the data needed to better understand consumers. Know where consumers go shopping for their favorite products and services benefits the consumers that want to make these purchases. Why? Because it saturates the market with more competition. What becomes harder for the business, benefits the consumer by giving them more choices, more information, more competitive pricing.
If you ever thought about getting agitated about this question, consider this article. Consider that the result is more choices for you. More education and content for you. More purchasing options for you. Next time someone asks you “How did you find us”, consider giving them a detailed answer. It might just add even more buying power for you in the future.