Jun 24, 2020 | Content / Copy, SEO, Web Design
Yoast SEO is a freaking awesome tool, personally I believe it to be the best or one of the best SEO and Readability tools for WordPress. Yoast’s guidelines measure performance and these measurements can often trip up users. Let’s talk about those areas,...
Jun 17, 2020 | Content / Copy, Digital Marketing / Technology, Marketing Strategies, SEO
If you’re reading this and you’ve done SEO, you’ll know there are more than 4 steps to doing it successfully. But mastering SEO can be done in as little as 4 steps for those who want to know what the most important parts of SEO are. You should be...
Jun 3, 2020 | Digital Marketing / Technology, SEO
If we can understand what search engine ranking factors are, we can better plan and implement our online strategies. Without getting too technical, I want to talk about what we (SEO professionals) do know. The knowledge, BTW, is generally learned from search engine PR...
May 20, 2020 | Digital Marketing / Technology, SEO
People have asked me this before “does google give preferential treatment to Shopify” and I can only assume the suggestion came from someone involved in the sales process on the other side. No, Google doesn’t give anyone preferential treatment. Not...
May 6, 2020 | Content / Copy, SEO
There are many types of online writing styles that could be used on your website. In this article, I want to talk about the main differences in each of the 3 types that I get the most questions on, and try to keep it very simple and brief. By understanding these key...
Apr 15, 2020 | Digital Marketing / Technology, SEO
Not surprisingly, Google announced May 5th that mobile first indexing is coming to all websites by September of 2020. It’s a pretty straightforward thing and you or your webmaster can easily check if your Search Console to see if your site is ready to roll for...
