Blogs & Resources
Blueprints for Business SuccessOnline Writing Styles: Content, Copy, and Technical
There are many types of online writing styles that could be used on your website. In this article, I want to talk about the main differences in each of the 3 types that I get the most questions on, and try to keep it very simple and brief. By understanding these key...
Energy Drink Review
It's hard to be a diehard gamer and also be a freelancer and someone who tries to go to the gym every day. I'm not a fan of overindulging on caffeine and I believe there are zero substitutes for healthy choices. Some of you need that boost in the morning as night...
Workplace Culture – 7 Ways You Can Improve It
Your workplace culture can make or break you as an employer or leader. Many experts like Simon Sinek and Lewis Howes suggest that improving the culture improves employee loyalty, performance, and generates more individual, and group, growth. I unequivocally agree. In...
PS4 Sounds Like A Jet Engine? – Here’s Your Fix
PS4 sounds like a jet engine? We were lead to believe by Sony this could be normal, but it isn't. There's also nothing wrong with this sound, it simply means your fans are clogged, and it's an easy fix. You should hear a mild whirring when the game is processing high...
Mobile First Indexing, Google Changes Coming
Not surprisingly, Google announced May 5th that mobile first indexing is coming to all websites by September of 2020. It's a pretty straightforward thing and you or your webmaster can easily check if your Search Console to see if your site is ready to roll for this....
How Search Engines Work
Search engines work entirely off of algorithms, which are mathematical formulas written to find data. Each search engine has its own algorithm and nobody knows exactly how they work or what those algorithms are. In this article, we'll talk briefly about what we do...
Great Website Design
Great website design sets you apart from your competition. But how? In this article, I will give you examples of amazing websites and explain the elements that make them great. The great elements lead to a greater ROI for your website. More sales, more signups, more...
7 Self-Care Tips
In business, we tend to prioritize busyness. There's a glorification of one overworking themselves. It's the lack of self-care that tends to burn those professionals at both ends. So to help, I wanted to share my 7 self-care tips. These tactics helped me immensely as...
Facebook Analytics for Beginners
Here is a quick video on Facebook analytics for beginners. If you haven't used these tools before, or you are uncomfortable using them, I'll show you the one screen in analytics that should be used to help learn the features slowly and effectively.
Fun Google Easter Eggs
I wanted to share my favorite Google Easter eggs with you. They are not only fun but family-friendly so you and the kids can do them together. Originally I was excited so I recorded this as a video but realized I would spoil your fun. So instead, I'll tell you how to...
Where To Find Your Google My Business Listing
Here is a quick video on where to find your Google My Business listing. Remember that Google will assign you a GMB page if you have a business with a physical address. So you'll want to claim that business through Google. Once you do, go through the process of...
Twitter Analytics
Recently it dawned on me how many people tweeting didn't know about Twitter Analytics. Just like the other major social platforms, Twitter has its own analytics reporting tool, but you have to set it up for each account. Many people are used to having a business page...
3 Key Leadership Attributes
There are 3 key leadership attributes that I believe will lead to effective leadership and high-performing employees. If you want to be a better leader, these would be the 3 attributes I would suggest you focus on. These 3 attributes are focused on by Thomas...
Content Psychology
Content is the cornerstone of marketing, IMHO. With that being said, it MUST have the power of persuasion and that requires psychology. That's what I refer to as Content Psychology. The practice of putting two strategies together to produce effective powerful...
SEO Word Count
Just how important is word count to your SEO results? I wasn't looking to answer this question myself, rather this question hit me as I noticed a recent Tweet from John Mueller. Google's John Mueller. So, what does John have to say about SEO Word Count? Word Count...
Copywriting Mistakes – What NOT To Do
A lot of small business owners want to try their hand at writing copy because it feels more authentic and there are fewer expenses. The unfortunate part is that they are far more prone to make copywriting mistakes. In this article, I want to cover the most significant...
Google My Business Rejected Post
Recently I had my first ever Google My Business rejected post. I had no idea why it was being "rejected" or on what grounds. I began experimenting and noticed that the rejected posts were only with posts containing images. So I set out to research. In various forums,...
Rank Without Link Building
Google's John Mueller recently answered the question "can you rank without link building". I want to explain what this means and why it's important. What is link building? It's an external hyperlink. That's literally it. So if I were to suggest a blog on my own...